Fenty Beauty
Known for its inclusive shade range and high-quality formulas, Fenty Beauty revolutionized the beauty industry with its diverse foundation shades.Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihana that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt’R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.
MAC Cosmetics
A professional-grade brand beloved by makeup artists, MAC is known for its wide range of high-pigment products and iconic lipsticks. M A C Cosmetics is a Canadian cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The company has been headquartered in London since becoming a subsidiary of Estee Lauder Companies in 1998. MAC is an acronym for Make-Up Art Cosmetics.
DIOR
Known for its luxurious and sophisticated products, Dior offers premium skincare-infused makeup and is famous for its foundation, lipsticks, and highlighters. Christian Dior SE commonly known as Dior, is a French luxury bcompany that is controlled and chaired by French businessman , who also heads . As of December 2023, Dior controlled around 42% of the shares and 57% of the voting rights of LVMH. In addition, the Arnault family held a further 7% of the shares and 8% of the voting rights of LVMH as of that date.
NARS
NARS Cosmetics is a French cosmetics and skin care company founded by makeup artiest and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys. New York. Since then, NARS has created various multi-use beauty products and is now a subsidiary of SHISEDO. It mainly sells in department stores in about 30 countries including the Americas , Europe, Japan and Southeast Asia.
MAYBELLINE
MAYBELLINE
One of the most accessible and well-loved drugstore brands, Maybelline offers high-quality products like the Fit Me foundation, Great Lash mascara, and a wide range of affordable makeup that delivers excellent results.
SWISH BEAUTY
Swish Beauty is a makeup brand known for its focus on affordable, high-quality products that cater to a wide range of customers. It emphasizes creating inclusive beauty solutions, offering a variety of shades and products that work for different skin tones.
The brand has gained attention for its easy-to-use formulations, with products like foundations, concealers, blushes, and highlighters, designed to help enhance natural beauty. Swish Beauty is also known for offering items that are cruelty-free and focus on clean ingredients, aligning with growing trends in the beauty industry toward sustainability and ethical practices.
While the brand is not as widely recognized as major players like Fenty or MAC, it has carved out a niche for itself in the affordable beauty market, appealing to those looking for quality at accessible price points.
FOREVER 52
Forever 52 is a cosmetics brand that offers a wide range of high-quality makeup products at affordable prices. The brand has gained popularity for its inclusive product range, catering to various skin tones, and its focus on offering trendy, on-trend beauty solutions. Forever 52 offers a variety of makeup products, including foundations, concealers, lipsticks, eyeshadows, blushes, highlighters, and makeup tools. The products are designed to meet the needs of both professional makeup artists and everyday consumers.Known for combining luxury quality with affordable pricing, Forever 52 is often recognized for providing high-performance products at accessible price points.The brand is also known for its sleek, vibrant packaging and modern aesthetic, making the products visually appealing as well as effective.